Building on the existing Together We Can fundraising campaign, I was tasked with redesigning the initiative's donor materials into a more cohesive and engaging recognition package. The objective was to create a premium experience that not only encouraged philanthropic giving but also expressed genuine appreciation to those who chose to support the mission of UF Health.
My solution centered on a coordinated package that unified the campaign's visual identity across a fundraising brochure, donor thank-you card and commemorative lapel pin. By extending the established brand into a tangible recognition experience, the redesigned materials reinforced the campaign message while creating a lasting reminder of each donor's role in advancing patient care, research and education. The result was a cohesive donor stewardship package that elevated the perceived value of the giving experience and strengthened the emotional connection between donors and the organization.
