Awarded FPRA Image Award, Gold Award for Excellence AAMC GIA, Gold Addy
and UF Superior Accomplishment award
and UF Superior Accomplishment award
The COVID-19 pandemic was a busy time for healthcare creatives. As the world was shutting down in March of 2020, I went to work creating a branded toolkit that included hundreds of assets for the University of Florida and UF Health.
Screen, Test & Protect (STP) was a pandemic response initiative to help the UF, UF Health and surrounding community stay informed and safer during this unprecedented time. At launch in May 2020, this toolkit was used by both organizations, across all locations, as the trusted source for how our communicators should connect with their audiences and how students, staff, faculty, patients and community members can stay safer.
The STP Toolkit leveraged extensive research provided through academic experts, intentional discovery sessions across campus and with special attention given to inclusivity. Because UF and UF Health have the same primary brand colors (orange and blue), it was important that this signage not get lost in the sea of sameness. While still using our shared brand colors, I prioritized yellow as a primary color for this toolkit to ensure it caught the eye of all passers by and viewers.
In addition to building this branded toolkit, I held virtual information sessions for communicators and administrative staff across both organizations to ensure awareness and understanding of the style rational as well as brand cohesion across our system as we began returning to work and continued to communicate with our audiences. I was also the primary resources for requesting new resources, approving customizations, announcing updates or new products that became available and managing expectations across the systems.
Below are a few samples of the toolkit, which lived online in the form of Ready-to-Go assets for communicators as well as templates for units that needed to customize messaging for their area.
Screen, Test & Protect (STP) was a pandemic response initiative to help the UF, UF Health and surrounding community stay informed and safer during this unprecedented time. At launch in May 2020, this toolkit was used by both organizations, across all locations, as the trusted source for how our communicators should connect with their audiences and how students, staff, faculty, patients and community members can stay safer.
The STP Toolkit leveraged extensive research provided through academic experts, intentional discovery sessions across campus and with special attention given to inclusivity. Because UF and UF Health have the same primary brand colors (orange and blue), it was important that this signage not get lost in the sea of sameness. While still using our shared brand colors, I prioritized yellow as a primary color for this toolkit to ensure it caught the eye of all passers by and viewers.
In addition to building this branded toolkit, I held virtual information sessions for communicators and administrative staff across both organizations to ensure awareness and understanding of the style rational as well as brand cohesion across our system as we began returning to work and continued to communicate with our audiences. I was also the primary resources for requesting new resources, approving customizations, announcing updates or new products that became available and managing expectations across the systems.
Below are a few samples of the toolkit, which lived online in the form of Ready-to-Go assets for communicators as well as templates for units that needed to customize messaging for their area.
