I partnered with Frankel Media Group as a fractional creative director and designer to help reimagine the agency's website. Rather than creating a traditional portfolio site, we envisioned an immersive digital experience that reflected the agency's culture of imagination, curiosity and bold thinking. Every interaction was designed to encourage exploration while expressing the creative philosophy that distinguished Frankel from other agencies.
The homepage featured a custom-built three-dimensional world anchored by a vibrant red cube representing the agency's identity. Floating islands, hidden interactive elements and unexpected visual moments rewarded visitors as they explored the site. One of the most memorable details was a flying pig—an intentional reference to the phrase "when pigs fly." Agency founder Ryan Frankel believed creativity could make the seemingly impossible possible and the flying pig became a visual metaphor for that philosophy. The result was an experience that celebrated imagination while reinforcing the agency's belief that no creative challenge is beyond reach.
Working as an contracted extension of the agency's creative team, I was responsible for the overall visual concept, user experience, interface design, digital illustration and compositing, collaborating closely with Ryan Frankel to translate the agency's vision into a distinctive online brand experience.
