Overview
Advertising has always been one of my favorite creative playgrounds because it brings together every discipline I love—strategy, storytelling, copywriting, concept development, photo illustration and design. Every element on the page has a job to do, and the strongest ideas are often the ones that make people pause, smile and immediately understand the message.
These two pieces showcase different approaches to visual concepting. One became the foundation for a regional advertising campaign used by Cox Communications, while the other is a speculative concept created to demonstrate how storytelling, copy and composited imagery can transform a simple product message into a memorable brand experience.
Disney Golf Resorts
This speculative concept explores the power of visual storytelling to sell an idea before a single word of body copy is read. I developed both the creative concept and headline, then combined multiple stock photographs with Disney visual assets, environmental elements and custom photo illustration techniques to create a scene that supports the story.
From the placement of the golf ball and character silhouette to the custom lighting effects and shadow extending from the Disney logo, every detail was intentionally crafted to reinforce the playful surprise suggested by the headline. The result demonstrates how thoughtful compositing, typography and copywriting can work together to build a believable brand moment rather than simply assemble an advertisement.
Cox Communications
With only the Cox logo and a collection of branded mascot illustrations provided, I built the entire visual environment from scratch. Every decorative element, from the illustrated holiday lights and glowing effects to the layered backgrounds, lighting and composition, was created through digital illustration, photo compositing and visual effects to transform the concept into a festive holiday experience.
The campaign was ultimately selected and expanded into a multi-page holiday advertising circular distributed through newspapers and direct mail, establishing the visual direction for the broader campaign and demonstrating how a single concept can scale across multiple formats and touchpoints.
